How To Change Background Colour On Mailchimp

How To Articles

I had the chance to personalize the background color of my Mailchimp email campaign and I have to admit, it truly enhanced the appearance and vibe of the emails I sent. This article will walk you through the step-by-step process of modifying the background color on Mailchimp.

Step 1: Accessing the Design Tab

To begin, log in to your Mailchimp account and navigate to the “Campaigns” page. Select the campaign you would like to customize, or create a new one. Once you are on the campaign editing page, click on the “Design” tab located at the top of the page.

Step 2: Customizing the Background Color

After you have accessed the Design tab, scroll down to find the “Body” section. This is where you can make changes to the background color. Click on the color swatch next to the “Background” option to open the color picker.

The color picker will display a variety of preset colors, as well as the option to enter a specific HEX code or adjust the RGB values to create a custom color. Choose a color that aligns with your brand or the theme of your email campaign.

Don’t be afraid to experiment and try out different colors to see which one works best for you. Remember, the background color plays a significant role in setting the tone and overall aesthetic of your email.

Step 3: Previewing and Testing

Once you have selected your desired background color, take a moment to preview your changes. Click the “Preview and Test” button located at the top of the page to see how your email will look to your recipients.

It’s crucial to test your email on different devices and email clients to ensure that the background color appears as intended. This step will help you identify any compatibility issues and make necessary adjustments if needed.

Step 4: Saving and Sending

Once you are satisfied with the background color and the overall design of your email campaign, you can save your changes by clicking the “Save” button at the bottom of the page.

Before sending your email, it’s always a good idea to send a test email to yourself and a few colleagues or friends to see how it appears in their inbox. This will give you an opportunity to make any final tweaks or adjustments to ensure a consistent and visually appealing experience for your recipients.


Customizing the background color on Mailchimp can help you create visually stunning and engaging email campaigns. By following the steps outlined in this article, you’ll be able to personalize your emails and make a lasting impression on your subscribers. Remember to be creative, test your changes thoroughly, and always consider the overall branding and message of your email campaign.