Assigning an advertisement account to Instagram is a vital action for companies aiming to expand their reach on this widely used social media platform. This article will walk you through the steps of assigning an ad account to Instagram, sharing my own insights and comments along the journey.
Why Assigning an Ad Account to Instagram is Important
Instagram has become a powerhouse for businesses looking to connect with their target audience and promote their products or services. By assigning an ad account to Instagram, you gain access to a range of powerful advertising features, including ad creation, targeting options, and performance tracking.
Personally, I have found Instagram to be an incredibly effective platform for reaching potential customers. The visually-driven nature of the platform allows businesses to showcase their products or services in a compelling and engaging way, making it an ideal channel for driving brand awareness and generating sales.
Step-by-Step Guide: Assigning Your Ad Account to Instagram
- Log in to your Facebook Ads Manager account.
- Click on “Business Settings” in the top-right corner of the screen.
- Under “Accounts,” select “Ad Accounts.”
- Click on the ad account you want to assign to Instagram.
- Scroll down to the “Ad Account Roles” section and click on “Assign Partners.”
- In the pop-up window, enter the Instagram handle of the account you want to assign. If you don’t know the handle, you can search for it using the Instagram app.
- Click on the correct Instagram account from the search results.
- Choose the role you want to assign to the Instagram account. The options include admin, advertiser, or analyst.
- Click “Save Changes.”
It’s important to note that you can only assign an ad account to an Instagram account if they are connected to the same Facebook Business Manager. If you haven’t connected your Instagram account to your Facebook Business Manager yet, be sure to do so before attempting to assign your ad account.
Conclusion
Assigning an ad account to Instagram opens up a world of opportunities for businesses to connect with their target audience. In this article, I have provided a step-by-step guide to help you through the process. Remember to make the most of Instagram’s advertising features to create compelling and engaging content that resonates with your audience. Happy advertising!