How To Ask Subscribers A Question Mailerlite

How To Articles

As a dedicated user of MailerLite, I have discovered it to be a robust resource for organizing my email followers and executing effective email campaigns. A specific aspect that I truly appreciate is the option to ask my followers a question. This empowers me to obtain valuable knowledge and connect with my audience on a more meaningful level. In this article, I will assist you in asking your followers a question using MailerLite, while incorporating my own personal touches and insights.

Step 1: Accessing the Survey Builder

To ask your subscribers a question, you first need to access the Survey Builder in MailerLite. This feature allows you to create and customize surveys that you can include in your email campaigns. To access the Survey Builder, follow these steps:

  1. Login to your MailerLite account and navigate to the Campaigns tab.
  2. Create a new campaign or edit an existing one.
  3. In the campaign editor, click on the “Add Content” button to add a new block to your email.
  4. Scroll down and click on the “Survey” block to add a survey to your email.

Once you have added the survey block to your email, you can start customizing it to ask your subscribers a question.

Step 2: Customizing the Survey

Now that you have added the survey block to your email, it’s time to customize it to ask your subscribers a question. Here are some tips to make your survey more engaging and personal:

  • Add a personal touch: Start your survey with a personalized greeting to make your subscribers feel valued and appreciated. For example, you can address them by their first name or use a friendly tone.
  • Keep it short and simple: Ask a single question that is easy to answer. Avoid long and complex questions that may confuse your subscribers.
  • Provide context: Explain why you are asking the question and how their answers will help you better understand their needs and preferences.
  • Offer multiple choice options: Instead of open-ended questions, provide your subscribers with predefined answer options. This makes it easier for them to respond and provides you with structured data.

Remember, the goal is to gather valuable insights from your subscribers, so make sure your question is relevant to your email campaign and aligns with your overall marketing strategy.

Step 3: Analyzing the Responses

Once you have sent out your email campaign with the survey, you can start analyzing the responses from your subscribers. MailerLite provides a user-friendly interface to view and understand the survey results.

Some key features of MailerLite’s survey analysis include:

  • Response rates: Track the percentage of subscribers who responded to your survey.
  • Summary statistics: Get an overview of the distribution of responses for each question.
  • Individual responses: View and analyze individual responses to gain deeper insights into your subscribers’ preferences.

Based on the responses you receive, you can make data-driven decisions to tailor your email content, product offerings, and marketing strategies to better meet the needs of your subscribers.


Asking your subscribers a question using MailerLite is a powerful way to engage with your audience and gather valuable insights. By following the steps outlined in this article and adding personal touches and commentary from my own experience, you can create meaningful surveys that will help you better understand your subscribers and improve your email campaigns. So go ahead and start asking your subscribers a question in your next email campaign!