How To Apply Tags With Aweber

How To Articles

Using tags with AWeber is a beneficial tool that empowers you to accurately divide and reach your subscribers. As a devoted AWeber user, I have discovered this function to be exceptionally advantageous in my email promotions. In this piece, I will walk you through the steps of tagging with AWeber, and include my own unique insights and commentary along the journey.

What are tags?

In AWeber, tags are like labels or identifiers that you can apply to your subscribers. They help you categorize your subscribers based on their interests, behavior, or any other criteria that you choose. By applying tags, you can create targeted email campaigns, send personalized content, and track the performance of specific segments of your audience.

Applying tags to subscribers

To apply tags with AWeber, follow these steps:

  1. Login to your AWeber account and navigate to the Subscribers tab.
  2. Select the subscribers you want to tag by checking the boxes next to their names.
  3. Click on the “Apply Tags” button, which is located at the top of the subscriber list.
  4. In the pop-up window, enter the desired tag(s) in the text field. You can either select an existing tag from the dropdown menu or create a new one.
  5. Click on the “Apply Tags” button to apply the tag(s) to the selected subscribers.

It’s important to note that you can apply multiple tags to a single subscriber, allowing you to create complex segmentations based on different criteria.

Personal touches and commentary

As a blogger, I often use tags to segment my subscribers based on their interests in different topics. For example, if I have a technology blog, I may apply tags such as “web development,” “artificial intelligence,” or “cybersecurity” to categorize my subscribers based on their preferences.

By doing this, I can send targeted emails to specific segments of my audience. For instance, if I am writing a new article about web development, I can send it only to subscribers who have expressed an interest in that topic. This helps me provide personalized content that resonates with my readers and increases engagement.

Additionally, I use tags to track the performance of my email campaigns. By applying different tags to different campaigns, I can easily analyze the open rates, click-through rates, and conversions for each segment. This data provides valuable insights into the effectiveness of my email marketing efforts and helps me make data-driven decisions to optimize my campaigns.


Applying tags with AWeber is a straightforward process that can greatly enhance the effectiveness of your email marketing campaigns. By personalizing your content and targeting specific segments of your audience, you can improve engagement and drive better results.

Remember to experiment with different tags and segmentations to find what works best for your business. And don’t forget to regularly analyze the performance of your campaigns to make data-driven improvements. With the power of tags in AWeber, you can take your email marketing to the next level.