In my recent findings, I came across a beneficial function in Mailchimp that enables the insertion of a “View in Browser” link to your email campaigns. This is a valuable addition to your emails, as it presents an alternative means for your audience to access your content if they encounter issues viewing it in their email platform. In this guide, I will lead you through the steps of incorporating a “View in Browser” link in Mailchimp.
First, log in to your Mailchimp account and navigate to the Campaigns tab. Select the campaign you want to edit or create a new one. Once you are in the campaign editor, click on the “Design Email” button.
In the email editor, you will see the various content blocks that you can add to your email. To add the “View in Browser” link, you will need to add a new content block. Click on the “Add” button and choose the “Code” content block.
Next, you will see a text box where you can add your custom HTML code. Enter the following code:
<a href="*|ARCHIVE|*" style="text-decoration:none;color:#000000;">View in Browser</a>
Make sure to replace *|ARCHIVE|* with the URL of your email archive. This URL is automatically generated by Mailchimp and allows subscribers to view the email online.
Once you have added the code, you can customize the link text and style it to match your email design. You can choose to use a different text, font, color, or even add icons to make the link more prominent.
After customizing the link, don’t forget to preview and test your email to ensure that the “View in Browser” link is working correctly. Send a test email to yourself and click on the link to see if it opens the email in a browser window.
It’s important to note that some email clients may not support HTML and therefore may not display the “View in Browser” link properly. In such cases, it’s a good practice to include a plain text alternative for the link, such as “If you’re having trouble viewing this email, click here to view it in your browser.”
In conclusion, adding a “View in Browser” link in Mailchimp can greatly enhance the user experience and ensure that your email recipients can access your content even if their email client doesn’t display the email correctly. Take advantage of this feature to improve the accessibility of your email campaigns and provide an alternative viewing option for your subscribers.