Placing two buttons next to each other in Mailchimp is an effective method for improving the visual appeal of your email campaigns. In this article, I will provide you with the necessary steps to make this possible. As an individual who has utilized Mailchimp extensively for my own email marketing endeavors, I can confirm the positive influence that well-crafted buttons can have on click-through rates.
Step 1: Access the Mailchimp Editor
To get started, log in to your Mailchimp account and navigate to the campaign or template that you want to edit. Once you’re in the editor, you’ll be able to make the necessary changes to add the buttons.
Step 2: Insert a Two-Column Structure
In order to place the buttons side by side, you’ll need to create a two-column structure. Look for the layout options in the editor and choose the one that allows for two columns. This will split your email template into two equal sections.
Step 3: Add Button Blocks
Now that you have your two-column structure, you can add the button blocks. In Mailchimp, you can find the button block option in the content blocks section of the editor. Click on the button block and drag it into one of the columns.
Step 4: Customize the Buttons
Once you’ve added the button blocks, it’s time to customize them according to your preferences. You can personalize the colors, text, and size of the buttons to match your email’s design and branding. Take this opportunity to add a personal touch that reflects your unique style and voice.
Step 5: Align the Buttons
To align the buttons side by side, you’ll need to adjust the column widths. Look for the option to customize the layout or size of the columns in the editor. Make sure to set equal widths for both columns to ensure that the buttons are aligned perfectly.
Step 6: Test and Preview
Before sending out your email campaign, it’s essential to thoroughly test and preview it. Check how the buttons appear on different devices and email clients to ensure a consistent and visually appealing experience for your subscribers. Make any necessary adjustments to optimize the display.
Conclusion
By following these steps, you can easily add two buttons side by side in Mailchimp. Remember to infuse your personal touches and commentary throughout the design process to make your email campaigns more engaging and unique. Experiment with different button styles and placements to find what works best for your audience. Keep in mind that the success of your email marketing efforts relies not only on technical implementation but also on creating compelling content that resonates with your subscribers. Happy designing!