How To Add Survey To Mailchimp

How To Articles

Integrating a survey into your Mailchimp email campaigns is an excellent method for acquiring important feedback from your subscribers. Utilizing Mailchimp’s included survey function, you can effortlessly design and distribute surveys to your audience without requiring any extra tools. In this guide, I will lead you through the steps of incorporating a survey into your Mailchimp campaigns and provide some personal tips and insights.

Step 1: Create a New Campaign

To get started, log in to your Mailchimp account and navigate to the Campaigns section. Click on the “Create Campaign” button to begin creating a new campaign. Select the type of campaign you want to create (e.g., Regular, Automated, A/B Testing) and choose the list or segment you want to send it to.

Step 2: Choose a Template

Next, you’ll need to choose a template for your campaign. Mailchimp offers a variety of pre-designed templates to choose from, including ones specifically designed for surveys. Select a template that suits your needs or customize one to match your branding.

Step 3: Add Content to Your Campaign

Once you’ve selected a template, it’s time to add content to your campaign. In this case, we’ll be adding the survey to the email. Drag and drop the content blocks you want to include in your email, such as text, images, and buttons.

Step 4: Add the Survey Content Block

Now it’s time to add the survey content block to your email. In the content editor, click on the “Design” tab and select the “Survey” content block. This will insert a placeholder for your survey into your email.

Step 5: Customize Your Survey

After adding the survey content block, you can customize it to fit your needs. Click on the placeholder and select the “Edit” option to open the survey editor. Here, you can add and edit questions, choose question types (multiple-choice, rating scale, etc.), and modify the survey layout.

Step 6: Test and Send Your Campaign

Before sending your campaign, it’s important to test it to ensure everything is working correctly. Send a test email to yourself or a colleague and review the survey’s appearance and functionality. Make any necessary adjustments until you’re satisfied with the results.

Once you’re ready to send your campaign, click on the “Send” button. Review the sending options, such as scheduling the delivery or sending it immediately, and choose the appropriate settings for your campaign. Double-check your recipient list and any other campaign details before hitting the “Send” button.


Adding a survey to your Mailchimp email campaigns can provide valuable insights and feedback from your subscribers. By following the steps outlined in this article, you can easily create and distribute surveys to your audience, allowing you to gather the data you need to improve your marketing strategies. Take advantage of Mailchimp’s built-in survey feature and start engaging with your subscribers on a deeper level.