How To Add Social Links In Mailerlite

How To Articles

Including social media links within your MailerLite campaigns is an effective method to enhance engagement and stay connected with your audience on various social media channels. In this guide, I will walk you through the steps of adding social media links in MailerLite, while also providing some helpful tips and insights.

Why Add Social Links in MailerLite?

Before diving into the process, let’s quickly discuss why adding social links to your MailerLite campaigns is important. Social media platforms have become an integral part of our lives, and leveraging them can help you reach a wider audience and increase your brand’s visibility.

By including social links in your emails, you make it easy for your subscribers to connect with you on various social media platforms. This not only helps build your online presence but also encourages your subscribers to engage with your content beyond the email.

Step-by-Step Guide: Adding Social Links in MailerLite

Follow these steps to add social links to your MailerLite emails:

  1. Login to your MailerLite account and navigate to the “Campaigns” section.
  2. Create a new campaign or select an existing one that you want to add social links to.
  3. In the campaign editor, select the text or image where you want to add the social link.
  4. Click on the “Link” button in the editing toolbar.
  5. In the “URL” field, enter the URL of your social media profile/page you want to link to.
  6. Optionally, you can customize the link text or image by editing the anchor text or uploading a custom image.
  7. Click on the “Apply” button to save your changes.
  8. Repeat the above steps for each social link you want to add.
  9. Once you have added all the social links, preview your campaign to ensure they are working correctly.
  10. When you are satisfied with the results, you can save and send your campaign to your subscribers.

Personal Tips for Adding Social Links

Here are some personal tips and recommendations to consider when adding social links in MailerLite:

  • Choose the most relevant social media platforms for your audience. Don’t overwhelm them with too many options.
  • Consider the placement of your social links within your email. Make them easily visible and accessible.
  • Use eye-catching icons or buttons to make your social links more visually appealing.
  • Regularly update your social media profiles and engage with your audience to build a strong online presence.


Adding social links in your MailerLite campaigns is a simple yet effective way to increase your brand’s visibility and engage with your audience on social media platforms. By following the step-by-step guide and implementing the personal tips mentioned in this article, you can make the most out of this feature and enhance your email marketing efforts.