How To Add Mailchimp To Big Cartel

How To Articles

Hello there, fellow owner of an online store! If you happen to be utilizing Big Cartel as your chosen e-commerce platform and are interested in incorporating Mailchimp into your shop, you’ve found the perfect resource. Being an experienced ecommerce enthusiast, I have personally undergone the same process and am able to assist you with the necessary steps. Let’s get started!

Why integrate Mailchimp with Big Cartel?

Before we get started, let’s briefly discuss why you might want to integrate Mailchimp with your Big Cartel store. Mailchimp is a powerful email marketing platform that allows you to send targeted email campaigns, automate your marketing, and build lasting relationships with your customers. By integrating Mailchimp with your Big Cartel store, you can easily collect email addresses from your customers and sync them with your Mailchimp audience list.

Step 1: Create a Mailchimp Account

If you don’t already have a Mailchimp account, head over to and sign up for a free account. Once you’ve created your account, log in and you’ll be taken to your Mailchimp dashboard.

Step 2: Generate a Mailchimp API Key

To connect Mailchimp with your Big Cartel store, you’ll need to generate an API key from your Mailchimp account. Here’s how:

  1. Click on your account name in the top-right corner of your Mailchimp dashboard.
  2. Select “Account” from the dropdown menu.
  3. Under the “Extras” menu, choose “API keys.”
  4. Click on the “Create A Key” button.
  5. Copy the generated API key and keep it handy for the next steps.

Step 3: Install the Big Cartel Mailchimp App

Now it’s time to install the Mailchimp app on your Big Cartel store. Follow these steps:

  1. Log in to your Big Cartel admin panel.
  2. Go to the “Apps” tab.
  3. Search for “Mailchimp” in the app store.
  4. Click on the Mailchimp app and select “Install.”
  5. Enter your Mailchimp API key in the provided field.
  6. Save the changes.

Step 4: Configure Mailchimp Integration in Big Cartel

Now that the Mailchimp app is installed, it’s time to configure the integration settings. Here’s what you need to do:

  1. Go to the “Settings” tab in your Big Cartel admin panel.
  2. Select “Mailchimp” from the sidebar.
  3. Click on the “Enable” button to activate the Mailchimp integration.
  4. Choose the Mailchimp audience list you want to sync with.
  5. Configure the signup form options according to your preferences.
  6. Save the changes.

Step 5: Customize Your Signup Form

Now comes the fun part—customizing your Mailchimp signup form to match your brand and capture your customers’ attention. Here’s how:

  1. In your Big Cartel admin panel, go to the “Design” tab.
  2. Select “Edit Theme” or “Customize” depending on your theme.
  3. Find the section where you want to add the signup form (e.g., homepage, footer, etc.).
  4. Add the Mailchimp form code provided in the Mailchimp integration settings.
  5. Customize the form’s appearance and text to align with your brand.
  6. Save and publish your changes.


Congratulations! You’ve successfully integrated Mailchimp with your Big Cartel store. By leveraging the power of email marketing, you can now nurture your customer relationships and drive repeat business. Don’t forget to test your signup form to ensure it’s working correctly, and remember to comply with all applicable data protection regulations.

Happy selling and happy emailing!