In order to fully utilize the powerful features of HubSpot’s analytics and marketing tools, it is essential to add the HubSpot tracking code to your website. This article will walk you through the process, offering step-by-step instructions and personal insights. Let’s begin!
Step 1: Accessing the HubSpot Tracking Code
The first step is to log in to your HubSpot account and navigate to the “Settings” menu. From there, select “Tracking Code” under the “Website” section. This will take you to the page where you can find your HubSpot tracking code snippet.
Step 2: Copying the Tracking Code
On the “Tracking Code” page, you’ll see a box containing your HubSpot tracking code. Simply click on the “Copy” button to copy the code to your clipboard. Make sure to keep this code handy, as you’ll need to add it to your website in the next step.
Step 3: Adding the Tracking Code to your Website
Now that you have the HubSpot tracking code copied, it’s time to add it to your website’s HTML. The method for adding the code depends on the type of website you have.
For a WordPress Website:
If you have a WordPress website, you can easily add the HubSpot tracking code using a plugin. Simply install and activate the “HubSpot for WordPress” plugin from the WordPress Plugin Repository. Once activated, navigate to the plugin’s settings and paste the HubSpot tracking code into the appropriate field. Save your changes and the tracking code will be added to your website automatically.
For a Custom HTML Website:
If you have a custom HTML website, adding the HubSpot tracking code may require modifying your website’s code. Locate the section of your HTML code where the <head> tag is present. Paste the HubSpot tracking code just before the closing </head> tag. Save your changes and the tracking code will be added to every page of your website.
Step 4: Verifying the Tracking Code
After adding the HubSpot tracking code to your website, it’s important to verify that it’s working correctly. To do this, go back to the “Tracking Code” page in your HubSpot account and click on the “Verify Code” button. HubSpot will then scan your website to ensure that the tracking code is installed properly and collecting data.
It’s recommended to wait at least 24 hours after adding the tracking code before verifying it. This allows enough time for HubSpot to start collecting data and for the verification process to be accurate.
Conclusion
Adding the HubSpot tracking code to your website is a fundamental step to take full advantage of HubSpot’s powerful analytics and marketing tools. By following the steps outlined in this article, you can easily add the tracking code to your website and begin leveraging the valuable insights provided by HubSpot. Remember to regularly check your HubSpot analytics dashboard to monitor your website’s performance and make data-driven decisions to optimize your marketing efforts.