How To Add Gtin In Woocommerce

Including GTIN (Global Trade Item Number) in WooCommerce is a crucial measure to guarantee the precise identification of your products and effortless integration with distinct marketplaces and search engines. This guide will walk you through the necessary steps of incorporating GTIN to your WooCommerce products, based on my own experience and knowledge.

Understanding GTIN

A GTIN is a globally recognized unique identifier for products. It helps in distinguishing one product from another, especially when it comes to online marketplaces and search engines. GTINs include various types, such as UPC (Universal Product Code), EAN (European Article Number), and ISBN (International Standard Book Number).

By including GTINs for your products in WooCommerce, you enable better visibility and accuracy in search results, along with easier integration with platforms like Google Shopping and Amazon. This ultimately improves the customer experience and increases the chances of your products being found by potential buyers.

Adding GTIN to WooCommerce Products

To add GTIN to your WooCommerce products, follow these steps:

  1. Login to your WooCommerce admin dashboard.
  2. Navigate to the Products tab and click on the product you want to edit.
  3. In the Product Data section, scroll down to the Inventory tab.
  4. Check the box next to “Enable GTIN.”
  5. Enter the GTIN for your product in the provided field. Make sure to select the appropriate GTIN type (UPC, EAN, ISBN, etc.) based on the type of product you are selling.
  6. Click on the Save or Update button to save your changes.

By enabling GTIN and providing the correct identifier for your products, you ensure that the information is included in the product metadata and is accessible to various platforms and search engines.

Personal Insights and Tips

Throughout my experience in managing WooCommerce stores, I have learned a few insights and tips when it comes to adding GTIN:

  • Ensure the accuracy of your GTINs: Double-check the GTINs you enter for each product to avoid any discrepancies or errors. Incorrect GTINs can lead to product listing issues or even penalties on certain platforms.
  • Consider using plugins or extensions: If you have a large inventory and want to streamline the process of adding GTINs, consider using GTIN plugins or extensions available for WooCommerce. These can automate the process and reduce the chance of manual errors.
  • Research GTIN requirements for different platforms: Different marketplaces and search engines may have specific requirements and recommendations regarding GTIN usage. Stay up-to-date with their guidelines to ensure compliance and maximize the benefits of GTIN integration.


Adding GTINs to your WooCommerce products is a crucial step in enhancing visibility, accuracy, and integration with various platforms. By enabling GTIN and providing accurate identifiers, you can improve the customer experience and increase the chances of your products being discovered by potential buyers. Remember to double-check the GTINs you enter and stay informed about GTIN requirements for different platforms.