How To Add Google Map To Mailchimp

Are you interested in incorporating a Google Map into your Mailchimp emails? This is a fantastic idea! A map can provide a personal touch and enhance the interactivity of your emails for your subscribers. This article will walk you through the step-by-step process of adding a Google Map to your Mailchimp emails.

Step 1: Obtain the Google Maps Embed API Key

In order to use the Google Maps feature in your Mailchimp emails, you’ll need to obtain an API key from Google. Here’s how:

  1. Go to the Google Maps Embed API documentation.
  2. Click on the “Get Started” button.
  3. Follow the instructions to create a new project and enable the Google Maps Embed API.
  4. Once you’ve created your project and enabled the Embed API, you’ll be provided with an API key. Make sure to copy this key, as you’ll need it later.

Step 2: Create a Custom HTML Block in Mailchimp

Now that you have your API key, it’s time to create a custom HTML block in Mailchimp where you’ll add the Google Map code. Follow these steps:

  1. Login to your Mailchimp account and navigate to the Campaigns tab.
  2. Click on the “Create Campaign” button and select the “Regular email” option.
  3. Choose your desired email template and customize it as needed.
  4. Drag and drop a text block into your email template where you want the map to appear.
  5. Edit the text block and switch to the “Custom HTML” mode.

Step 3: Add the Google Map Code

Now it’s time to add the Google Map code to the custom HTML block. Here’s how:

  1. Go to the Google Maps website and search for the location you want to display on your map.
  2. Click on the “Share” button and select the “Embed a map” option.
  3. Choose the size and other settings for your map, and copy the generated HTML code.
  4. Paste the copied code into the custom HTML block in your Mailchimp email template.

Step 4: Insert the API Key

Almost there! The final step is to insert your API key into the Google Map code. Follow these instructions:

  1. Locate the part of the Google Map code that says “YOUR_API_KEY” or similar.
  2. Replace “YOUR_API_KEY” with the API key you obtained in Step 1.
  3. Save the changes to the custom HTML block in Mailchimp.

A Personal Touch: My Experience Adding Google Maps to Mailchimp

Now that you know how to add a Google Map to your Mailchimp emails, let me share my experience. I recently started using this feature in my email campaigns, and it has made a noticeable difference in engagement. Subscribers seem to appreciate the visual element of the map and find it helpful for locating our office or event venues.

I also took the opportunity to personalize the map by adding markers for locations that are relevant to each recipient. For example, if I know a subscriber is based in New York, I’ll include a marker for our New York office. This extra level of personalization has received positive feedback and helped to strengthen our brand connection with subscribers.


Adding a Google Map to your Mailchimp emails is a great way to enhance the visual appeal and engagement of your campaigns. By following the steps outlined in this article, you’ll be able to incorporate maps into your emails with ease. Remember to obtain an API key, create a custom HTML block, add the Google Map code, and insert your API key. Don’t forget to add your personal touch by customizing the map for each recipient. Happy mapping!