How To Add Favicon To Google Ads

How To Articles

Adding a favicon to your Google Ads can improve the branding and visual impact of your ads. In this guide, I will lead you through the steps of adding a favicon to your Google Ads account. As a frequent user of Google Ads, I recognize the significance of having a distinctive and recognizable favicon that reflects your brand. Let’s delve into the specifics!

What is a Favicon?

A favicon, short for “favorite icon,” is a small icon that appears next to the web page title in a browser tab or bookmark list. It helps users quickly identify and distinguish your website or brand. Favicon files are typically in the .ico format, although some browsers also support other formats like .png or .jpg.

Step 1: Design Your Favicon

The first step in adding a favicon to your Google Ads is designing the icon itself. You can use graphic design software or even online favicon generators to create a favicon that aligns with your brand’s visual identity. Ensure that the favicon is simple, clear, and easily recognizable even in small sizes.

Step 2: Convert the Favicon to ICO Format

Google Ads supports favicon files in the .ico format, so make sure to convert your favicon into this format. There are several online tools available that can help you convert your favicon to .ico. Simply upload your favicon image and download the converted .ico file.

Step 3: Upload the Favicon to Your Website

Before you can add the favicon to your Google Ads, you need to upload it to your website. Place the .ico file in the root directory of your website. It is essential to ensure that the file is accessible and properly linked in the HTML code of your website.

Step 4: Add the Favicon to Google Ads

Now that you have your favicon ready and uploaded, it’s time to add it to your Google Ads account. Follow these steps:

  1. Sign in to your Google Ads account.
  2. Click on the “Ads & Extensions” tab.
  3. Under the “Ads & Extensions” menu, select “Extensions.”
  4. Click the blue “+” button to create a new extension.
  5. Choose “Sitelink Extension” from the drop-down menu.
  6. Scroll down to the “Advanced Options” section and click on “Upload Favicon.”
  7. Select the uploaded .ico file from your website’s root directory.
  8. Click on “Save” to add the favicon to your Google Ads account.

Step 5: Monitor and Optimize

Once you have added the favicon to your Google Ads, it’s important to monitor its performance and make any necessary optimizations. Keep an eye on the click-through rate (CTR) and other relevant metrics to gauge the impact of your favicon on ad engagement and brand recognition.


Adding a favicon to your Google Ads can significantly enhance the visual appeal and brand recognition of your ads. By following the simple steps outlined in this article, you can easily add a favicon and create a cohesive brand experience for your audience. So, don’t overlook the power of this small icon and start adding favicons to your Google Ads today!