How To Add Facebook Pixel To Shopify 2023

How To Articles

Integrating Facebook Pixel with your Shopify store is an essential task to enhance your advertising strategies and monitor the performance of your campaigns. As an individual who has considerable experience with both Facebook Pixel and Shopify, I can assist you in the steps and share some valuable insights.

What is Facebook Pixel?

Before diving into the implementation process, let’s first understand what Facebook Pixel is. In simple terms, Facebook Pixel is a piece of code provided by Facebook that you add to your website. This code allows Facebook to track users’ interactions with your website, which in turn helps you measure the effectiveness of your advertising campaigns.

Step 1: Create a Facebook Pixel

The first step in adding Facebook Pixel to your Shopify store is to create a Facebook Pixel. To do this, log in to your Facebook Business Manager account and navigate to the Events Manager. From there, select the “Pixels” tab and click on “Create Pixel.” Give your pixel a name and click “Create” to generate the pixel code.

Step 2: Install the Facebook Pixel Helper

Once you have created your Facebook Pixel, I highly recommend installing the Facebook Pixel Helper extension for your browser. This handy tool will help you troubleshoot any issues and ensure that your pixel is working correctly. Simply search for “Facebook Pixel Helper” in your browser’s extension store and install it.

Step 3: Add the Facebook Pixel Code to Shopify

Now it’s time to add the Facebook Pixel code to your Shopify store. To do this, log in to your Shopify admin dashboard and navigate to “Online Store” and then “Preferences.” Scroll down to the “Facebook Pixel” section and paste your pixel code into the provided field. Click “Save” to apply the changes.

Step 4: Test and Verify

After adding the Facebook Pixel code to your Shopify store, it’s essential to test and verify that it’s working correctly. Open your website in a new tab and use the Facebook Pixel Helper extension to check if the pixel is firing and tracking events. If everything looks good, you’re ready to start leveraging the power of Facebook Pixel.

Adding Personal Touches and Commentary

Throughout this process, I’ve found that adding personal touches and commentary can help make the implementation smoother. For example, when creating your Facebook Pixel, consider naming it something that reflects your brand or campaign. This will make it easier to identify and manage multiple pixels if you have multiple Shopify stores or advertising campaigns.

When installing the Facebook Pixel Helper, don’t hesitate to explore its features and use it to diagnose any potential issues. It provides valuable insights and can save you time in troubleshooting. Additionally, regularly checking the Pixel Helper while navigating your Shopify store will allow you to see the events being tracked in real-time.


Adding Facebook Pixel to your Shopify store is a simple yet powerful step in optimizing your advertising efforts. By following the steps outlined above and adding personal touches along the way, you can ensure that your Facebook Pixel is set up correctly and ready to help you measure and improve your advertising campaigns.