How To Add Facebook Pixel To Shopify 2021

How To Articles

Installing a Facebook Pixel on your Shopify store can have a significant impact on your ability to comprehend your audience and improve your advertising initiatives. As a Shopify store proprietor, I am familiar with the criticality of tracking and evaluating the effectiveness of your marketing endeavors. This guide will walk you through the process of adding a Facebook Pixel to your Shopify store in 2021.

What is a Facebook Pixel?

A Facebook Pixel is a small piece of code that you place on your website to collect data about user behavior. It allows you to track conversions, optimize ads, and build targeted audiences for future campaigns. With the help of a Facebook Pixel, you can make data-driven decisions and improve the effectiveness of your advertising efforts.

Step 1: Set Up a Facebook Business Manager Account

The first step to adding a Facebook Pixel to your Shopify store is to set up a Facebook Business Manager account if you haven’t already. The Business Manager is a powerful tool that helps you manage multiple Facebook assets, including your Facebook Pixel.

  1. Go to the Facebook Business Manager website and click on “Create Account”.
  2. Follow the on-screen instructions to set up your account by providing the necessary information about your business.
  3. Once your account is ready, navigate to the Business Manager dashboard.

Step 2: Create and Install Your Facebook Pixel

Now that you have a Business Manager account, it’s time to create and install your Facebook Pixel.

  1. In the Business Manager dashboard, click on the “Business Settings” tab in the top right corner.
  2. Under “Data Sources”, click on “Pixels”.
  3. Click on the “Add” button to create a new Pixel.
  4. Give your Pixel a name and enter your website URL.
  5. Click on “Continue” and follow the instructions to install the Pixel on your Shopify store.

Step 3: Verify Pixel Installation

After installing the Facebook Pixel on your Shopify store, it’s important to verify that it’s working correctly.

  1. Go back to the “Pixels” tab in your Business Manager dashboard.
  2. Click on your Pixel name to access the Pixel details.
  3. Scroll down to the “Pixel Status” section and click on “Send Test Traffic”.
  4. Visit your Shopify store and perform actions that you want to track, such as adding a product to the cart or making a purchase.
  5. Return to the Pixel details page and check if the test events are showing up.

Step 4: Utilize the Facebook Pixel Data

Now that your Facebook Pixel is successfully installed and tracking data on your Shopify store, it’s time to utilize that data to improve your marketing campaigns.

With the Pixel’s data, you can:

  • Create custom audiences based on user behavior on your website.
  • Optimize your Facebook ads for conversions by using the Pixel’s conversion tracking.
  • Run retargeting campaigns to reach users who have interacted with your Shopify store.


Adding a Facebook Pixel to your Shopify store in 2021 is a crucial step in understanding your audience and optimizing your advertising efforts. By following the steps outlined in this article, you can set up and utilize the Pixel to track conversions, optimize ads, and build targeted audiences. Stay data-driven and watch your Shopify store thrive!