Incorporating clickable links into a Canva newsletter on Mailchimp is an excellent method of involving your audience and increasing traffic to your website or desired material. In this piece, I will lead you through the steps of including clickable links in your Canva-created newsletter on Mailchimp, as well as provide some personal recommendations and insights.
Introduction to Canva and Mailchimp
Canva is a popular online design tool that allows users to create stunning visuals for various purposes, including newsletters. On the other hand, Mailchimp is a leading email marketing platform that helps businesses design and send professional newsletters to their subscribers.
Combining the creative power of Canva with the email marketing capabilities of Mailchimp can elevate the impact of your newsletters. Adding clickable links is a crucial aspect of any newsletter, as it allows your readers to easily access additional information or take specific actions.
Step 1: Design your newsletter in Canva
Before we dive into the link-building process, make sure you have a well-designed newsletter template ready in Canva. You can choose from a wide range of pre-designed templates or create your own from scratch. Remember to add engaging visuals, compelling text, and a clear call-to-action (CTA) to attract your audience.
Step 2: Export your Canva design
Once your newsletter design is complete in Canva, you need to export it as an image or PDF file. To do this, click on the “Download” button in Canva and select the appropriate file format. Make sure the image is of high quality and clearly displays your content.
Step 3: Upload the newsletter to Mailchimp
Now it’s time to switch over to Mailchimp. Log in to your Mailchimp account and navigate to the “Campaigns” section. Click on “Create Campaign” and select “Regular Campaign” to create a new email campaign. Give your campaign a name and select your desired audience.
Choose the “Email” option and then select “Import” to upload the exported Canva design. Drag and drop the file, or use the file explorer to locate and upload it. Once the file is uploaded, you’ll see a preview of the newsletter in Mailchimp’s email editor.
Step 4: Add clickable links
Here comes the exciting part – adding clickable links to your Canva-designed newsletter in Mailchimp. Select the text, image, or button in your newsletter design that you want to turn into a clickable link. Click on the “Link” icon in the Mailchimp editor toolbar.
A pop-up window will appear, allowing you to enter the URL you want the link to direct to. This could be a webpage, a blog post, a product page, or any other relevant destination. Make sure to include the full URL, including the “https://” or “http://” prefix, to ensure the link works correctly.
Additionally, you can customize the link’s appearance by selecting a link color, underline style, and hover effect. Experiment with different styles to match your newsletter’s branding and aesthetic.
Step 5: Test and send
Before sending your newsletter, it’s essential to test the clickable links to ensure they work correctly. Mailchimp provides a preview option that allows you to test your newsletter’s functionality and appearance across different devices and email clients.
Once you’re satisfied with the testing results, it’s time to hit that send button and share your Canva-designed newsletter with your subscribers. Track the performance of your newsletter, including click-through rates on your links, to gauge audience engagement and make informed improvements for future campaigns.
Conclusion
Adding clickable links in your Canva newsletter on Mailchimp is a straightforward process that can greatly enhance your email marketing efforts. By following the steps outlined in this article, you can create visually appealing newsletters that drive traffic, encourage action, and ultimately help you achieve your marketing goals.
Remember to always keep your audience in mind when designing your newsletters. Add personal touches and commentary that resonate with your readers, share valuable insights, and create a unique connection with your audience.
With Canva and Mailchimp at your disposal, the possibilities for creating impactful newsletters are endless. Start exploring these tools today and take your email marketing to new heights!