How To Add An Emoji In Mailerlite Campaign

How To Articles

Including emojis in your MailerLite campaigns is a delightful and successful method for capturing your subscribers’ interest and infusing a personalized feel to your emails. In this guide, I will walk you through the process of incorporating emojis into your MailerLite campaigns, offering helpful suggestions and knowledge along the journey.

Why Use Emojis in Your MailerLite Campaigns?

Emojis have become a popular form of communication in our digital world. They can help convey emotions, add a touch of playfulness, and make your emails more visually appealing. By using emojis strategically in your MailerLite campaigns, you can engage your subscribers and make your messages stand out in their crowded inboxes.

Step 1: Choose the Right Emoji

When adding emojis to your MailerLite campaign, it’s important to choose emojis that align with your brand and the message you want to convey. Consider the tone of your email and the emotions you want to evoke in your readers. Are you sharing exciting news? Use a party emoji to add some celebration. Is your email more informative? A checkmark or a magnifying glass emoji could work well. Remember to keep it relevant and avoid overusing emojis, as it may distract from your message.

Step 2: Accessing Emojis on Your Device

If you’re using a desktop or laptop computer, you can access emojis by using the built-in emoji keyboard. On Windows, you can press the Windows key + the period (.) or Windows key + the semicolon (;) to open the emoji picker. On Mac, you can press Control + Command + Space to open the emoji picker.

If you’re using a mobile device, simply open the keyboard and look for the smiley face or globe icon. Tap on it to access the emojis. You’ll find a wide variety of emojis to choose from, including smiley faces, animals, food, and more.

Step 3: Adding Emojis in MailerLite

Once you’ve chosen the perfect emoji, it’s time to add it to your MailerLite campaign. In the text editor, place your cursor where you want the emoji to appear. Then, open the emoji picker on your device and select the desired emoji.

If you’re using MailerLite’s drag-and-drop editor, you can simply copy the emoji from the emoji picker and paste it directly onto your email template. Remember to double-check the preview of your email to ensure that the emoji appears correctly and fits well with the overall design.

Step 4: Testing and Previewing

Before hitting the send button, it’s essential to test and preview your email to ensure that the emoji displays correctly across different devices and email clients. Send a test email to yourself and open it on various devices, such as smartphones, tablets, and different email clients. Make sure the emoji appears as expected and doesn’t break the layout of your email.

My Personal Tips for Using Emojis in MailerLite Campaigns

  • Use emojis sparingly: While emojis can add a touch of personality, it’s important not to overdo it. Use them strategically to enhance your message, rather than simply adding them for the sake of it.
  • Consider your audience: Know your subscribers and their preferences before using emojis. Some audiences may respond positively to emojis, while others may find them unprofessional or distracting.
  • Test for compatibility: Always test your emails across different devices and email clients to ensure that the emojis are displayed correctly and are compatible with your subscribers’ devices.
  • Stay consistent with your brand: When using emojis, make sure they align with your brand voice and overall tone. Choose emojis that are relevant to your content and reflect your brand’s personality.


Adding emojis to your MailerLite campaigns can be a simple yet effective way to connect with your subscribers on a more personal level. By following the steps outlined in this article and considering the tips shared, you can enhance the visual appeal of your emails and make them stand out in your subscribers’ inboxes. So, why not give it a try and see how emojis can elevate your MailerLite campaigns?