Including an advertiser to your Facebook ad account is a straightforward and efficient means of working together with others and optimizing your advertising endeavors. In this article, I will walk you through the steps of adding an advertiser to your Facebook ad account, while also offering my own perspectives and recommendations.
Step 1: Accessing Ad Account Settings
To begin, log in to your Facebook account and navigate to the Ads Manager. On the left-hand side of the page, you will find the “Settings” tab. Click on it to access your ad account settings.
Step 2: Adding an Advertiser
Within the ad account settings, scroll down until you find the “Ad Account Roles” section. Click on “Add a Person” to start adding an advertiser to your account.
Next, a pop-up window will appear where you can input the email address of the advertiser you wish to add. Make sure to enter the correct email address associated with their Facebook account.
Additionally, you can choose the level of access you want to grant the advertiser. Facebook offers three main roles: Admin, Advertiser, and Analyst. Here’s a breakdown of each role:
- Admin: This role has full control over the ad account, including the ability to manage roles and permissions.
- Advertiser: Advertisers can create and manage ads, view ad performance, and access billing information.
- Analyst: Analysts can only view ad performance and access billing information.
Select the appropriate role for the advertiser based on their responsibilities and the level of control you want to grant them.
Step 3: Customizing Access Level
If you want to customize the access level for the advertiser, click on the “Advanced Options” link. Here, you can choose to grant specific permissions related to ad creation, ad management, and reporting.
For example, you may want to give the advertiser permission to create new ads but restrict their ability to edit or delete existing ads. Customizing the access level allows you to tailor the advertiser’s role to your specific needs.
Step 4: Sending the Invitation
Once you have entered the email address and set the appropriate access level, click on the “Submit” button. Facebook will then send an invitation email to the advertiser, notifying them of their new role within your ad account.
It’s important to communicate with the advertiser and let them know to expect the invitation email. This ensures a smooth onboarding process and prevents delays in collaboration.
Conclusion
Adding an advertiser to your Facebook ad account is a straightforward process that can greatly enhance your advertising efforts. By following the steps outlined in this article, you can easily collaborate with others and maximize the potential of your ad campaigns.
Remember to communicate openly with the advertiser and set clear expectations regarding their role and responsibilities. With the right team in place, you can achieve remarkable results and reach your advertising goals on Facebook.