How To Activate Journey In Mailchimp

How To Articles

I was given a chance to delve into the captivating realm of email marketing using Mailchimp. Among the most influential capacities I encountered was the capability to activate automated journeys, which can significantly improve the success of your email initiatives. In this article, I will walk you through the steps of activating a journey in Mailchimp, while also imparting my own individual encounters and perspectives.

What is a Journey in Mailchimp?

Before we dive into the activation process, let’s first understand what a journey is in Mailchimp. In simple terms, a journey is an automated sequence of emails that are sent to your subscribers based on certain triggers or events. These triggers can include actions such as subscribing to your list, making a purchase, or even visiting a specific page on your website.

By setting up a journey, you can deliver targeted and personalized content to your subscribers, nurturing them through various stages of the customer journey and building stronger relationships with them. It’s like having a personal assistant that sends the right message to the right person at the right time.

Activating a Journey in Mailchimp

Now that we have a good understanding of what a journey is, let’s get started with the activation process. Here’s a step-by-step guide:

  1. Login to your Mailchimp account and navigate to the Audience dashboard.
  2. Select the audience to which you want to activate the journey. If you have multiple audiences, choose the one that is most relevant to the journey you want to create.
  3. Click on the “Automations” tab in the top menu.
  4. Click on the “Create Automation” button.
  5. Choose the type of journey you want to activate. Mailchimp offers several pre-built journey templates that you can choose from, or you can create a custom journey from scratch.
  6. Configure the journey settings, including the trigger and delay settings. This is where the power of automation comes into play, as you can specify exactly when and how each email in the journey should be sent.
  7. Design the emails that will be sent in the journey. Mailchimp provides a user-friendly email editor with drag-and-drop functionality, making it easy to create visually appealing and engaging emails.
  8. Set up any additional features or actions you want to include in the journey, such as adding tags to subscribers or updating their profile information.
  9. Review and activate the journey.

Throughout the setup process, I found Mailchimp’s interface to be intuitive and user-friendly. The drag-and-drop email editor, in particular, made it a breeze to design beautiful emails without any coding knowledge.


Activating a journey in Mailchimp can take your email marketing campaigns to the next level. By leveraging the power of automation, you can deliver personalized and timely content to your subscribers, increasing engagement and ultimately driving better results for your business. I hope this guide has provided you with the insights and inspiration to get started with journeys in Mailchimp. Happy automating!