Azure B2c Customize Login Page

How To Articles

Have you ever wanted to customize the login page for your Azure B2C application? Well, I have some exciting news for you! In this article, I will guide you through the process of personalizing and adding your own personal touches to the Azure B2C login page.

Introduction to Azure B2C Customization

Azure B2C, also known as Azure Active Directory B2C, is a cloud-based identity and access management service that allows you to add authentication, authorization, and user management to your web and mobile applications. One of the key features of Azure B2C is the ability to customize the login page to match the branding and user experience of your application.

Customizing the login page can help create a seamless and immersive user experience for your application. It allows you to add your own branding elements, such as a logo, color scheme, and custom layout, to the login page. Additionally, you can personalize the login page further by adding your own text, images, and even interactive elements.

Getting Started with Customization

To begin customizing the Azure B2C login page, you first need to have an Azure B2C tenant and an application registered in that tenant. If you don’t have an Azure B2C tenant or an application yet, you can easily create them through the Azure portal. Once you have the necessary resources set up, follow these steps:

  1. Sign in to the Azure portal and navigate to your Azure B2C tenant.
  2. Select the “User flows (policies)” option from the left-hand menu.
  3. Choose the user flow you want to customize (e.g., “Sign up and sign in”).
  4. Click on the “Page layouts” tab to access the customization options.
  5. Here, you can modify various aspects of the login page, such as the background image, logo, text, and more.
  6. Once you’re done with the customization, save your changes and publish the user flow.

Adding Personal Touches

Now that you know the basics of customizing the Azure B2C login page, let’s dive deeper into adding personal touches to make it truly unique:

1. Custom Layout: If you want to go beyond the default layout options provided by Azure B2C, you can create your own custom layout using HTML and CSS. This allows you to have full control over the structure and styling of the login page. You can add your own HTML elements, CSS classes, and even JavaScript to create a highly personalized login experience.

2. Custom Text: Personalize the text on the login page by adding your own messages, instructions, or even branding slogans. This can help create a friendly and welcoming atmosphere for your users and reinforce your application’s unique identity.

3. Branding Elements: Add your company logo, color scheme, and other branding elements to the login page. This helps create a consistent brand experience for your users and strengthens your application’s visual identity.

4. Interactive Elements: Make the login page more engaging by adding interactive elements such as buttons, animations, or even background videos. However, make sure to strike a balance between functionality and aesthetics to ensure a smooth user experience.


Customizing the Azure B2C login page allows you to add your own personal touches and create a tailored user experience for your application. By following the steps outlined in this article, you can easily customize the login page to match your branding and engage your users from the moment they log in.

So why wait? Start adding your personal touches to the Azure B2C login page and leave a lasting impression on your users!