Azure Ad Custom Login Page

Web Development Software

Azure AD (Active Directory) is a cloud-based identity and access management service offered by Microsoft. One of the key features of Azure AD is the ability to create custom login pages for your applications. In this article, I will share my personal experience and provide a deep dive into creating a custom login page in Azure AD.

Introduction to Azure AD Custom Login Page

As a developer, I understand the importance of providing a seamless and branded user experience for my applications. Azure AD Custom Login Page allows me to customize the appearance and layout of the login page to match the look and feel of my application.

When users access my application, instead of seeing the default Azure AD login page, they are greeted with a personalized login page that reflects the branding and design of my application. This not only enhances the user experience but also gives my application a professional and polished look.

Creating a Custom Login Page in Azure AD

Creating a custom login page in Azure AD involves a few simple steps. First, I navigate to the Azure portal and select my Azure AD tenant. Then, I go to the “Azure AD B2C” section and click on “User flows (policies)”.

From the list of user flows, I select the one I want to customize the login page for and click on “Run user flow”. This opens the user flow settings where I can customize various aspects of the login page, such as the background image, company logo, and text.

I can also add additional branding elements, such as colors and fonts, to ensure that the login page aligns perfectly with the overall design of my application. This level of customization gives me complete control over the user experience and reinforces my brand identity.

Personal Touches and Commentary

I have found that adding personal touches to the custom login page can greatly enhance the user experience. For example, I like to include a personalized welcome message that addresses the user by their first name. This adds a personal touch and makes the login process feel more friendly and welcoming.

In addition, I often include a brief description of the application and its benefits on the login page. This helps set the right expectations for users and reminds them why they are using the application in the first place. It also provides an opportunity to highlight any unique features or capabilities of the application.

Another personal touch I like to add is a password strength meter on the login page. This helps users create strong passwords and encourages good security practices. By providing real-time feedback on the strength of their password, I can help users protect their accounts and prevent unauthorized access.


Creating a custom login page in Azure AD allows developers to provide a personalized and branded login experience for their applications. By customizing the appearance and layout of the login page, developers can enhance the user experience and reinforce their brand identity.

With Azure AD Custom Login Page, I have been able to create login pages that seamlessly integrate with my applications and provide a professional and polished look. The ability to add personal touches, such as personalized welcome messages and password strength meters, further enhances the user experience and promotes good security practices.

If you are looking to take your application’s login experience to the next level, I highly recommend exploring Azure AD Custom Login Page. It’s a powerful tool that empowers developers to create custom login pages that reflect their branding and provide a seamless user experience.