Have you ever used AWeber to send an email campaign and have you ever wondered about the number of bouncebacks? As both a blogger and email marketer, I know how crucial it is to keep track of bounces to ensure successful delivery of my emails. In this article, I will walk you through the steps of checking bounces in AWeber and provide some of my own useful tips and observations.
What are Email Bounces?
Before we dive into the AWeber platform, let’s quickly go over what email bounces are. When you send an email, it goes through various servers and networks before reaching its intended recipient. Sometimes, due to a variety of reasons, the email cannot be delivered and “bounces” back to the sender. This could happen if the recipient’s email address is invalid, their mailbox is full, or their server rejects the email for some reason.
Logging into AWeber
To start viewing bounces in AWeber, you first need to log in to your AWeber account. Visit https://www.aweber.com and enter your login credentials. Once logged in, you will be greeted by the AWeber dashboard, where you can access all the features and statistics related to your email campaigns.
Navigating to the Bounces Report
In the AWeber dashboard, locate the “Reporting” tab at the top of the page. Click on it, and a drop-down menu will appear. From the menu, select “Bounces.” This will take you to the bounces report page, where you can see detailed information about the bounced emails in your recent campaigns.
Interpreting the Bounces Report
On the bounces report page, you will see a table that lists the email addresses that bounced, the date and time of the bounce, and the campaign in which the bounce occurred. AWeber categorizes bounces into three types:
- Hard Bounces: These are permanent delivery failures, usually due to invalid or non-existent email addresses. It’s important to remove hard bounced email addresses from your list to maintain a healthy sender reputation.
- Soft Bounces: These are temporary delivery failures, often caused by issues with the recipient’s server or mailbox. AWeber automatically retries sending emails to soft bounces a few times before classifying them as hard bounces.
- Unconfirmed Bounces: These occur when a subscriber has not confirmed their subscription within a certain timeframe. AWeber automatically removes unconfirmed bounces from your list to keep it clean and engaged.
Taking Action on Bounced Emails
Now that you understand the different types of bounces, it’s time to take action. For hard bounces, it is crucial to remove the email addresses from your list to prevent further delivery failures. AWeber provides an option to easily delete hard bounced email addresses, ensuring your list remains up to date and engaged.
For soft bounces, it’s worth monitoring them closely. If you notice a significant increase in soft bounces, it might indicate a technical issue with your email server or a problem with your recipient’s server. Consider reaching out to AWeber’s support team for assistance in resolving the issue.
Conclusion
Viewing bounces in AWeber is a simple yet important process that helps you maintain a healthy email deliverability rate. By regularly monitoring and taking action on bounces, you can ensure that your emails reach your intended audience successfully. Remember, maintaining a clean and engaged email list is crucial for the success of your email marketing campaigns.