Creating a landing page using WordPress can be an effective method for obtaining leads and expanding your email database. MailerLite is a well-known option for webmasters who want to integrate with an email marketing platform. This guide will take you through the steps of setting up a WordPress landing page with MailerLite, along with some personal tips and insights.
Step 1: Install and Activate the MailerLite Plugin
The first step is to install and activate the MailerLite plugin on your WordPress site. To do this, log in to your WordPress dashboard, navigate to the “Plugins” section, and click on “Add New.” In the search bar, type “MailerLite” and press enter. Look for the official MailerLite plugin and click on “Install Now.” Once the installation is complete, click on “Activate.”
Step 2: Connect MailerLite to Your WordPress Site
After activating the MailerLite plugin, you’ll need to connect it to your MailerLite account. To do this, go to the “MailerLite” tab in your WordPress dashboard and click on “Settings.” Here, you’ll see a button that says “Connect to MailerLite.” Click on it, and a popup will appear asking for your MailerLite API credentials.
If you don’t have an API key yet, you’ll need to log in to your MailerLite account, navigate to the “Integrations” section, and generate a new API key. Copy the API key and paste it into the popup on your WordPress site. Click on “Connect” to finalize the connection between MailerLite and WordPress.
Step 3: Create a Landing Page in WordPress
Now that MailerLite is connected to your WordPress site, it’s time to create a landing page. There are several plugins and page builders available that can help you design and customize your landing page. One popular option is the Elementor page builder.
To create a landing page using Elementor, navigate to the “Pages” section in your WordPress dashboard and click on “Add New.” Give your landing page a title and click on the “Edit with Elementor” button. This will launch the Elementor editor, where you can start building your landing page by dragging and dropping various elements onto the canvas.
Step 4: Add MailerLite Integration to Your Landing Page
Once you’ve designed your landing page, it’s time to add the MailerLite integration. In the Elementor editor, search for the MailerLite widget and drag it onto your landing page. This widget will allow you to connect your form to MailerLite and start collecting leads.
Click on the MailerLite widget to customize its settings. You’ll need to select your MailerLite account and choose the appropriate form from the dropdown menu. You can also customize the form fields, appearance, and behavior according to your preferences.
Step 5: Publish Your Landing Page
Once you’re satisfied with your landing page design and MailerLite integration, it’s time to publish it. In the Elementor editor, click on the “Publish” button to make your landing page live on your WordPress site. You can then share the landing page URL with your audience and start driving traffic to it.
Conclusion
Setting up a landing page on WordPress with MailerLite can be a game-changer for your email marketing efforts. By following the steps outlined in this article, you can seamlessly integrate your landing page with MailerLite and start capturing leads. Remember to continuously optimize and test your landing page to improve its conversion rate. Now, go ahead and give it a try!