Creating a Google Ads conversion in 2023 is an essential process to track and evaluate the performance of your digital marketing campaigns. Whether you have experience in this field or are a beginner, being knowledgeable about setting up a Google Ads conversion can greatly influence the success of your campaigns. In this article, I will provide you with a step-by-step guide on how to set up a Google Ads conversion, along with my own insights and recommendations.
Step 1: Accessing Google Ads
To start setting up your Google Ads conversion, you need to access your Google Ads account. Simply open your web browser and navigate to https://ads.google.com. If you haven’t already, log in to your Google account or create a new one. Once you’re logged in, you’ll be directed to the Google Ads dashboard.
Step 2: Creating a Conversion Action
Now that you’re in the Google Ads dashboard, it’s time to create a conversion action. Click on the “Tools & Settings” tab in the top navigation menu, then select “Conversions” from the dropdown menu. On the Conversions page, click on the blue plus button to create a new conversion action.
In the conversion setup wizard, you’ll be prompted to choose the type of conversion you want to track. Google Ads provides several options, including website conversions, app installs, phone calls, and more. Select the appropriate option based on your conversion goal and follow the on-screen instructions to set it up.
Step 3: Setting Up Conversion Tracking
Once you’ve created your conversion action, it’s time to set up conversion tracking. This allows Google Ads to track and attribute conversions to your advertising campaigns. In the conversion setup wizard, you’ll be provided with a tracking code, also known as a conversion tag or pixel.
To implement the tracking code on your website, you have a few options depending on your technical expertise and the platform you’re using. If you’re using a content management system (CMS) like WordPress, you can install a Google Ads conversion tracking plugin or use a tag management system like Google Tag Manager to easily add the tracking code to your website.
If you’re comfortable with HTML and web development, you can manually insert the tracking code directly into the HTML of your website. Simply copy the tracking code provided by Google Ads and paste it between the <head> and </head> tags of your website’s HTML code. Make sure to place the tracking code on all the pages where you want to track conversions.
Step 4: Testing and Verifying Conversion Tracking
After adding the tracking code to your website, it’s essential to verify that conversion tracking is working correctly. Google Ads provides a handy tool called “Tag Assistant” that can help you check if the tracking code is installed properly. Install the Tag Assistant extension for your web browser, and then visit your website to see if the tracking code is detected.
It’s also a good practice to perform a test conversion to ensure that everything is set up correctly. For example, if you have set up a website conversion action, you can submit a test lead or make a test purchase to trigger a conversion. Check your Google Ads account to confirm if the conversion is recorded.
Step 5: Optimizing Conversion Tracking
Once you have confirmed that conversion tracking is working, you can optimize it for better performance. Google Ads allows you to customize conversion attributes such as conversion value, count, and window. These settings help you define how conversions are counted and attributed to your advertising campaigns.
For example, if you want to track the actual revenue generated from conversions, you can set a dynamic conversion value based on the purchase amount. This enables you to measure the return on investment (ROI) more accurately and optimize your bidding strategy accordingly.
Conclusion
Setting up a Google Ads conversion in 2023 is an essential step in measuring the success of your online advertising efforts. By following the step-by-step process outlined in this article, you can easily set up conversion tracking and ensure that your campaigns are driving valuable actions.
Remember, conversion tracking is not a set-it-and-forget-it process. Regularly monitor your conversion data, make adjustments to optimize your campaigns, and experiment with different conversion settings to achieve your desired outcomes. With proper conversion tracking in place, you’ll have valuable insights into the effectiveness of your Google Ads campaigns and be able to make data-driven decisions to drive better results.