How To Fix Ios 14 Facebook Ads

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by

Vector Linux
in

I recently faced a problem with Facebook Ads following the update of my iOS device to version 14. It was disappointing to see that my ads were not delivering desired results, and I urgently needed to resolve the issue. In this article, I will share my personal encounter and present a comprehensive tutorial on resolving iOS 14 Facebook Ads issues.

Understanding the Issue

When I updated my iOS device to version 14, I noticed that my Facebook Ads were not delivering as effectively as before. After doing some research, I discovered that Apple’s iOS 14 update introduced new privacy measures that impacted how Facebook Ads functioned.

Step 1: Verify Domain Ownership

The first step to resolving the iOS 14 Facebook Ads issue is to verify domain ownership. Facebook requires advertisers to verify their domains to ensure transparency and improve the security of ad delivery. To verify your domain, follow these steps:

  1. Go to your Facebook Business Manager and navigate to the “Brand Safety” section.
  2. Select “Domains” and click on “Add a Domain.”
  3. Enter the domain you want to verify and click on “Add Domain.”
  4. Follow the instructions provided by Facebook to complete the domain verification process.

Step 2: Set Up Aggregated Event Measurement

Next, you need to set up Aggregated Event Measurement to optimize your Facebook Ads campaign. Aggregated Event Measurement allows you to track and optimize events, such as purchases or sign-ups, while respecting Apple’s privacy measures. Here’s how you can do it:

  1. Navigate to the “Events Manager” in your Facebook Business Manager.
  2. Click on “Aggregated Event Measurement” and select your domain.
  3. Choose the events you want to track and optimize for.
  4. Follow the instructions provided by Facebook to implement the Aggregated Event Measurement code on your website.

Step 3: Configure Conversion Value Optimization

To maximize the effectiveness of your Facebook Ads, it’s crucial to configure Conversion Value Optimization. Conversion Value Optimization allows you to assign a value to different actions taken by users, such as purchases or app installations. Follow these steps to configure Conversion Value Optimization:

  1. Go to the “Ad Manager” in your Facebook Business Manager.
  2. Select the ad campaign you want to optimize.
  3. Click on “Edit” and then “Ad Set” to access the ad set settings.
  4. Under the “Optimization & Delivery” section, locate “Conversion Event” and choose the appropriate event for optimization.
  5. Set the desired Conversion Value to assign a value to the chosen event.

Conclusion

Fixing iOS 14 Facebook Ads requires a comprehensive understanding of the issue and the necessary steps to address it. By verifying domain ownership, setting up Aggregated Event Measurement, and configuring Conversion Value Optimization, you can overcome the challenges posed by Apple’s privacy measures and optimize your Facebook Ads campaign effectively.