Facebook lead ads are an essential resource for businesses to generate leads and expand their customer base. With minimal effort, individuals can share their contact details, simplifying the process for businesses to gather critical leads. However, after acquiring these leads, how can you properly export and utilize this valuable information?
In this article, I will guide you through the process of exporting leads from Facebook lead ads. I will share my personal experiences and provide in-depth details to ensure you have all the information you need to successfully export your leads.
Step 1: Accessing the Facebook Ads Manager
To begin, log in to your Facebook Ads Manager account. If you don’t already have an account, you can easily create one by visiting https://business.facebook.com/. Once logged in, navigate to the Ads Manager dashboard.
Step 2: Selecting your Lead Ad Campaign
Next, locate the ad campaign that contains the lead ads you want to export. Click on the campaign to open the detailed view.
Within the campaign view, scroll down to the “Ad Sets” section and click on the ad set that corresponds to your lead ads.
Step 3: Accessing the Leads Center
Once inside the ad set, locate and click on the “Leads Center” tab. This is where all the leads generated by your lead ads are stored.
Step 4: Exporting the Leads
In the Leads Center, you will see a list of all the leads captured by your lead ads. To export these leads, click on the “Export” button located at the top right corner of the Leads Center.
A drop-down menu will appear with different export options. You can choose to export the leads as a CSV file, which can be easily opened and analyzed in spreadsheet software like Microsoft Excel or Google Sheets. Alternatively, you can export the leads as a TXT file or sync them directly with a CRM tool.
Step 5: Customizing the Export
Before finalizing the export, you have the option to customize the fields you want to include in the exported file. Click on the “Customize Columns” option to select the specific lead information you want to export.
This customization allows you to tailor the exported leads to your specific needs, ensuring you have only the relevant information in your exported file.
Step 6: Finalizing the Export
Once you have customized the columns, click on the “Export” button to finalize the export process. Facebook will generate the export file based on your chosen format and download it to your computer.
It’s important to note that the exported leads will only include the information provided by the users when they filled out the lead form. Make sure to review the exported file to ensure it contains the necessary information for your follow-up process.
Conclusion
Exporting leads from Facebook lead ads is a straightforward process that can provide businesses with valuable customer data. By following the steps outlined in this article, you can easily export your leads and begin utilizing this information to grow your business. Remember to customize the exported file to include the specific lead information you need and review the exported file to ensure its accuracy.