How To Track Paypal Transaction In Google Analytics

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by

Vector Linux
in

Monitoring PayPal purchases through Google Analytics can offer valuable information on the success of your virtual enterprise. Through scrutinizing the data, you can obtain a deeper comprehension of your clientele’s actions, pinpoint patterns in sales, and enhance your advertising plans. In this discourse, I will lead you through the procedure of establishing PayPal tracking in Google Analytics.

Step 1: Set Up a Google Analytics Account

If you haven’t already, the first step is to create a Google Analytics account. Visit https://analytics.google.com/ and follow the prompts to sign up. Once you have set up your account, you will receive a unique tracking code, which you will need later in the process.

Step 2: Enable E-commerce Tracking in Google Analytics

Before you can track PayPal transactions, you need to enable e-commerce tracking in your Google Analytics account. This allows Google Analytics to capture and analyze transaction data.

  1. Login to your Google Analytics account and navigate to the Admin section.
  2. Under the View column, click on “Ecommerce Settings” and toggle the “Enable Ecommerce” option to ON.
  3. Click on “Submit” to save the changes.

Step 3: Generate a PayPal Tracking ID

In order to track PayPal transactions, you will need to generate a unique tracking ID from your PayPal account.

  1. Login to your PayPal account and navigate to the “Profile” section.
  2. Click on “My Selling Tools” and select “Website Preferences.”
  3. Scroll down to the “Website Payment Preferences” section and click on the “Update” button.
  4. Under the “Auto Return for Website Payments” section, toggle the “Auto Return” option to ON.
  5. Enter the URL of the page where you want customers to be redirected after completing a transaction.
  6. Scroll down to the “Payment Data Transfer” section and toggle the “Payment Data Transfer” option to ON.
  7. Click on “Save” to save the changes.
  8. Note down the “Identity Token” displayed on the same page. You will need it in the next step.

Step 4: Insert the Tracking Code in Your PayPal Account

Now that you have your Google Analytics tracking code and PayPal tracking ID, you need to insert the tracking code into your PayPal account.

  1. Login to your PayPal account and navigate to the “Profile” section.
  2. Click on “My Selling Tools” and select “Website Preferences.”
  3. Scroll down to the “Website Payment Preferences” section and click on the “Update” button.
  4. Scroll down to the “Advanced Variables” section and locate the “Track inventory, profit & loss” option.
  5. Click on the “Add Tracking Code” button.
  6. Paste your Google Analytics tracking code into the “Tracking Code” field.
  7. Enter your Google Analytics “Tracking ID” in the “Account ID” field.
  8. Enter the “Identity Token” you noted down earlier in the “Identity Token” field.
  9. Click on “Save” to save the changes.

Step 5: Test and Verify

Once you have completed the setup, it’s important to test and verify that PayPal transactions are being tracked correctly in Google Analytics. Make a test purchase on your website using PayPal as the payment method and then check if the transaction data appears in your Google Analytics reports under the “Ecommerce” section.

Conclusion

Tracking PayPal transactions in Google Analytics can provide valuable insights into your online business. By following the steps outlined in this article, you can accurately track and analyze your PayPal transactions, enabling you to make informed business decisions. Remember to test and verify that the tracking is working correctly to ensure accurate data analysis. Start leveraging the power of Google Analytics today!