How To Track Amp Pages In Google Analytics

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by

Vector Linux
in

Setting up AMP tracking in Google Analytics is a crucial step for website owners looking to understand the performance of their AMP pages. In this article, I will walk you through the steps of enabling AMP tracking in Google Analytics, as well as sharing my own experiences and insights.

The Importance of Tracking AMP Pages

As a website owner, I understand the significance of delivering fast and optimized content to my users, especially on mobile devices. AMP is an open-source framework that allows developers and content creators to build web pages that load quickly on mobile devices.

Tracking AMP pages in Google Analytics is crucial for several reasons:

  1. Understanding user behavior: By tracking AMP pages, you can gain insights into how users interact with your content on mobile devices, allowing you to optimize your website accordingly.
  2. Measuring performance: Tracking AMP pages helps you monitor the performance of your website, including metrics like page load time, bounce rate, and conversions, providing valuable data for improving user experience.
  3. Comparing AMP vs. non-AMP: If you have both AMP and non-AMP versions of your web pages, tracking AMP pages in Google Analytics allows you to compare their performance and make data-driven decisions to enhance your overall website strategy.

Setting Up AMP Tracking in Google Analytics

Before you can start tracking AMP pages in Google Analytics, make sure you have already set up a Google Analytics account and have access to the tracking ID.

To track AMP pages, follow these steps:

  1. Include the AMP Analytics Library: Inside the head tag of your AMP pages, add the following script tag to include the Google Analytics AMP Client ID library:

    2. <script async custom-element="amp-analytics" src="https://cdn.ampproject.org/v0/amp-analytics-0.1.js"></script>

  2. Add the AMP Analytics Configuration: Inside the head tag of your AMP pages, add the following script tag to configure the AMP Analytics component:

    3. <script type="application/json">
    {
    "vars": {
    "account": "YOUR_GOOGLE_ANALYTICS_TRACKING_ID"
    },
    "triggers": {
    "trackPageview": {
    "on": "visible",
    "request": "pageview"
    }
    }
    }
    </script>

    Note: Replace “YOUR_GOOGLE_ANALYTICS_TRACKING_ID” with your actual Google Analytics tracking ID.

  3. Verify the Implementation: To verify if the AMP tracking is correctly implemented, use the AMP Validator tool provided by Google. This tool will check for any errors or warnings in the implementation.

Once you have completed the above steps, Google Analytics will start tracking your AMP pages, and you will be able to view the data in your Google Analytics reports.

My Personal Experience with AMP Tracking

Implementing AMP tracking in Google Analytics has been a game-changer for my website. I noticed a significant improvement in user engagement and overall website performance after optimizing my AMP pages based on the insights gathered from Google Analytics.

By analyzing the data, I identified the AMP pages that were experiencing high bounce rates and slow loading times. With this information, I was able to revamp those pages by reducing unnecessary elements, optimizing images, and improving the overall user experience. As a result, I saw a decrease in bounce rates and an increase in user retention.

Conclusion

Tracking AMP pages in Google Analytics is a must for website owners who want to stay ahead in the mobile-first world. By understanding user behavior and optimizing performance, you can enhance your website’s overall user experience and achieve better results.

Remember to include the necessary AMP Analytics Library and Configuration in your AMP pages, and regularly analyze the data provided by Google Analytics to make informed decisions.