Generating a form on ActiveCampaign is a simple task that empowers you to gather valuable data from your site guests. Being an ActiveCampaign user, I have personally experienced their user-friendly and seamless form constructor. In this piece, I will lead you through the process of making a form on ActiveCampaign, while also offering some personal insights and observations.
Step 1: Accessing the Form Builder
To get started, log in to your ActiveCampaign account and navigate to the Forms section. Here, you will find a variety of pre-built form templates to choose from, as well as the option to create a custom form from scratch. I personally prefer starting with a template and customizing it to my liking.
Step 2: Customizing the Form
Once you have selected a template, you will be taken to the form editor. This is where you can add your personal touches and make the form align with your brand. ActiveCampaign offers a range of customization options, including changing the form layout, colors, fonts, and adding your own logo.
One feature I particularly enjoy is the ability to add conditional logic to my forms. This allows me to show or hide certain form fields based on the user’s previous selections. It’s a great way to personalize the form and make it more relevant to each visitor.
Step 3: Adding Form Fields
Next, it’s time to add the form fields that you want to collect from your website visitors. ActiveCampaign provides a variety of form field types, such as text fields, checkboxes, dropdowns, and more. Think about the information you need from your visitors and choose the appropriate form fields accordingly.
Personally, I like to keep my forms simple and only ask for the essential information. This not only reduces friction for the user but also ensures that I am not overwhelming them with a lengthy form. Remember, the goal is to capture leads, so focus on the most valuable information.
Step 4: Form Submission Actions
Once you have designed your form and added the necessary form fields, it’s time to set up what happens after the form is submitted. ActiveCampaign provides several options for form submission actions, such as adding the contact to a specific list, sending a confirmation email, or redirecting the user to a thank you page.
Personally, I find it helpful to send a confirmation email to the user after they submit the form. It not only serves as a confirmation that their information has been received but also provides an opportunity to engage with them further. This email could include a personalized message or even a special offer to encourage further interaction.