Activating your advertising account on Instagram is an uncomplicated task that enables you to expand your reach and effectively market your goods or services. In this article, I will walk you through the necessary steps for activating your ad account on Instagram and also provide some personal pointers along the way.
Step 1: Create a Facebook Page
In order to activate your ad account on Instagram, you will need to have a Facebook Page. If you already have one, you can skip this step. If not, head over to Facebook and create a new Page for your business. You will need to provide some basic information about your business and choose a category that best represents your industry.
Step 2: Connect Your Instagram Account to Your Facebook Page
Once you have a Facebook Page, you can connect it to your Instagram account. Open the Instagram app on your mobile device and go to your profile. Tap on the menu icon in the top-right corner and select “Settings”. From the settings menu, choose “Account” and then “Linked Accounts”. Here, you will see the option to connect your Facebook Page. Tap on it and follow the prompts to link your accounts.
Step 3: Set Up Business Manager
In order to activate your ad account on Instagram, you need to use Facebook’s Business Manager. If you haven’t set it up already, go to business.facebook.com and create a new Business Manager account. Follow the prompts to set up your account, providing the necessary information about your business.
Step 4: Request Access to Ad Account
Once you have set up Business Manager, you can request access to your ad account. Go to business.facebook.com and select “Accounts” from the sidebar menu. Click on “Ad Accounts” and then “Add”. Enter the ad account ID or email address associated with the ad account you want to activate. Click on “Add People” and select your Business Manager account. Choose the appropriate role for yourself and click “Next”. Finally, review your request and click “Submit”.
Step 5: Ad Account Activation Confirmation
After your request has been submitted, the owner of the ad account will receive a notification asking them to confirm the request. Once they confirm, you will receive a notification in Business Manager that your ad account has been activated.
Now that your ad account is activated, you can start creating and running ads on Instagram. Remember to carefully define your target audience, set a budget, and create engaging ad content. Experiment with different ad formats and placements to find out what works best for your business.
Conclusion
Activating your ad account on Instagram is a crucial step in reaching a wider audience and promoting your business effectively. By following the steps outlined in this article, you can activate your ad account and start running ads on Instagram in no time. Remember to stay creative and analyze the performance of your ads to make continuous improvements. Happy advertising!