Transitioning to a different editor in Mailchimp may seem daunting initially, however, with some direction, it’s actually uncomplicated. In this post, I will guide you through each stage of the process, drawing from my own personal journey and offering useful pointers along the way.
Why Switch to a New Builder?
Before we dive into the how-to, let’s quickly discuss why you might want to switch to a new builder in Mailchimp. While the classic builder has served us well for years, the new builder offers a more modern and intuitive interface, along with additional features and customization options. Plus, it’s designed to be fully responsive, ensuring your emails look great on any device.
Step 1: Familiarize Yourself with the New Builder
The first step in switching to the new builder is to familiarize yourself with its layout and features. Log in to your Mailchimp account and navigate to the Campaigns section. Click on the “Create Campaign” button and choose the “Email” option. You’ll see a prompt asking if you want to try the new builder. Click on “Try It Out” to get started.
Once you’re in the new builder, take a few moments to explore its various sections and options. The left-hand sidebar contains all the building blocks you’ll need, such as text boxes, images, buttons, and dividers. The main canvas area is where you’ll design your email by dragging and dropping these building blocks.
Be sure to check out the “Design” tab as well, where you can customize the colors, fonts, and overall look and feel of your email. The new builder offers a wide range of templates to choose from, or you can start from scratch and create your own unique design.
Step 2: Migrate Your Existing Emails
If you have existing emails built with the classic builder, you’ll want to migrate them to the new builder. Fortunately, Mailchimp provides a seamless migration process.
To migrate an existing email, go to the Campaigns section and find the email you want to switch to the new builder. Click on the “More” dropdown menu and select “Move to New Builder.” Mailchimp will automatically convert your email into the new builder format, preserving all your content and settings.
Step 3: Create a New Campaign Using the New Builder
Once you’re comfortable with the new builder and have migrated your existing emails, it’s time to create a new campaign using the new builder.
Start by clicking on the “Create Campaign” button in the Campaigns section. Choose the “Email” option and select the “New Email” option. This will open the new builder by default.
Follow the same steps as before to design and customize your email using the new builder’s features. Take advantage of the responsive design options to ensure your email looks great on all devices, from desktops to smartphones.
Conclusion
Switching to the new builder in Mailchimp is a great way to take advantage of a more modern and intuitive interface, along with additional features and customization options. By following the steps outlined in this article, you’ll be able to seamlessly transition to the new builder and create beautifully designed and responsive emails.