As a marketer who uses email as a tool, a frequent difficulty we encounter is encouraging recipients to open and participate with our emails. It can be disheartening to invest time and energy into creating an ideal email, only to have some of our subscribers not even open it. Fortunately, Mailchimp offers a function that enables us to resend emails to those who did not open the initial one, giving us another opportunity to grab their interest. In this article, I will walk you through the process of resending emails to non-openers in Mailchimp and also provide some personal advice and tips.
Resending Emails to Non-Openers in Mailchimp
1. Login to your Mailchimp account and navigate to the “Campaigns” tab.
2. Find the previously sent campaign that you want to resend to non-openers.
3. Click on the campaign and select “Reports” from the top menu.
4. In the Reports page, scroll down and click on the “View Report” button under the “Open” section.
5. On the Opened Subscribers page, you will see a list of subscribers who have opened the email. Take note of this list for future reference.
6. Now, go back to the Reports page and click on the “Resend” button located at the top-right corner of the page.
7. A pop-up window will appear, allowing you to customize the resend settings. You can modify the subject line, the sender name, and the sender email address if needed.
8. Below the customization options, you will see a checkbox labeled “Exclude previously opened recipients”. Make sure this checkbox is checked to ensure that the email is only sent to non-openers.
9. Once you have finished customizing the settings, click on the “Resend” button to proceed.
10. Mailchimp will now initiate the process of resending the email, but this time only to the non-openers.
11. After the resend process is completed, you can track the performance of the resent email using Mailchimp’s reporting features.
Personal Insights and Tips
Resending emails to non-openers can be a powerful strategy to improve engagement and increase conversions. Here are some personal insights and tips to make the most out of this feature:
1. Timing is key: Consider scheduling the resend at a different time or day than the original email. Experiment with different sending times to see which yields better results.
2. Subject line optimization: Take the opportunity to improve your subject line for the resent email. Consider using a different approach or adding a sense of urgency to entice non-openers to give your email a second look.
3. Content refinement: Analyze the content of your original email and make any necessary improvements. Is there anything you can add or change to make it more compelling? Personalize the message to make it feel more relevant and engaging.
4. Segmentation: If you have a large subscriber list, consider segmenting your non-openers into smaller groups based on their interests or engagement history. This way, you can tailor the content of the resent email to each segment, increasing the chances of capturing their attention.
Conclusion
Resending emails to non-openers in Mailchimp is a powerful technique to improve email performance and engage with subscribers who may have missed your initial email. By following the steps outlined in this article and implementing the personal insights and tips, you can maximize the effectiveness of your email marketing campaigns. Experiment, analyze the results, and continuously refine your approach to find what works best for your audience.