Have you observed that your Mailchimp email list contains a significant number of inactive subscribers? It can be exasperating to have a high number of individuals who are no longer interested in your emails, as it can impact your email deliverability and engagement levels. In this article, I will guide you through the process of eliminating inactive subscribers from your Mailchimp account, guaranteeing that you maintain an active and engaged audience.
Step 1: Identify inactive subscribers
The first step in removing inactive subscribers from Mailchimp is to identify who these subscribers are. To do this, you can use the Mailchimp reporting and segmentation features. Start by navigating to the “Audience” tab in your Mailchimp account and selecting the specific audience you want to work with.
Once you are in the selected audience, click on “View report” and then choose “Signup source” as the report type. This report will show you the subscribers who have not engaged with your emails for a certain period of time.
Step 2: Create a segment for inactive subscribers
Now that you have identified the inactive subscribers, it’s time to create a segment to group them together. This will make it easier for you to manage and remove them from your list. In the same audience view, click on the “Create a segment” button.
In the segment creation window, you can set the conditions for identifying the inactive subscribers. For example, you can set the condition to be “Signup source is not opened any campaigns” and specify the time period you want to consider as inactive.
Step 3: Review the segment and remove subscribers
After creating the segment, Mailchimp will provide you with a preview of the subscribers who meet the segment criteria. Take a moment to review this list and make sure that it accurately represents the inactive subscribers you want to remove.
Once you are satisfied with the segment, you can proceed to remove the subscribers. To do this, click on the “Actions” button and choose “Delete” from the dropdown menu. Mailchimp will prompt you to confirm the deletion, so make sure you double-check before proceeding.
Step 4: Keep your list clean and engaged
After removing inactive subscribers from your Mailchimp account, it’s important to keep your email list clean and engaged. Regularly monitor your engagement rates and segment your subscribers based on their interactions with your emails.
Consider sending re-engagement campaigns to subscribers who haven’t engaged with your emails for a while. These campaigns can be an opportunity to connect with your inactive subscribers and encourage them to re-engage with your content.
Conclusion
Removing inactive subscribers from your Mailchimp account is an important step to maintain a healthy email list. By following the steps outlined in this article, you can ensure that you have an engaged audience who is more likely to open and interact with your emails. Remember to regularly monitor your email metrics and continue to optimize your email marketing strategy for maximum impact.