Removing the Mailchimp footer can be challenging, but by following a few steps and having some knowledge, it is achievable. Having personally faced this issue, I know the frustration of having the default footer in your email campaigns. In this article, I will provide a step-by-step guide on how to get rid of the Mailchimp footer, allowing you to have full control over the branding and design of your emails.
Step 1: Understand the Mailchimp Footer
Before we dive into the process of removing the footer, it’s important to understand why it exists in the first place. The Mailchimp footer is automatically added to your email campaigns as a way for Mailchimp to promote their platform and ensure compliance with the CAN-SPAM Act. While it may seem frustrating, it’s important to remember the purpose behind it.
Step 2: Upgrade to a Paid Plan
If you are using Mailchimp’s free plan, unfortunately, you won’t be able to remove the footer. The option to remove the footer is only available for paid plans. So, if you haven’t already, consider upgrading your Mailchimp plan to gain access to this feature.
Step 3: Access the Email Designer
To remove the Mailchimp footer, you’ll need to access the Email Designer. Once you’re logged into your Mailchimp account, go to the “Campaigns” tab and click on “Create Campaign”. Choose the type of campaign you want to create (e.g., regular email, automation, etc.) and you’ll be directed to the Email Designer.
Step 4: Edit the Footer Content
In the Email Designer, you’ll see a preview of your email campaign. Scroll down to the bottom and locate the Mailchimp footer. It will typically contain your email address, a link to update your preferences, and an unsubscribe link. Click on the footer to edit its content.
Step 5: Customize the Footer
Once you click on the footer, a sidebar or pop-up window will appear, allowing you to customize the footer content. You can remove or edit the default text and links provided by Mailchimp. Add your own personal touches and commentary to make the footer more aligned with your brand and messaging.
Step 6: Preview and Test
After customizing the footer, it’s important to preview and test your email campaign before sending it out. This will ensure that the changes you made to the footer are displaying correctly and that there are no formatting or layout issues.
Step 7: Send your Campaign
Once you’re satisfied with the changes you made to the footer, you can proceed to send your campaign. Make sure to double-check all the content and links in your email before hitting that send button.
Conclusion
Removing the Mailchimp footer allows you to have full control over the branding and design of your email campaigns. While it may require upgrading to a paid plan, the ability to customize the footer is well worth the investment. By following the steps outlined in this article, you’ll be able to remove the Mailchimp footer and create a more professional and tailored experience for your subscribers.