Adding a survey to your Mailchimp account is a beneficial approach for obtaining important feedback from your email followers. Not only does it facilitate interaction with your audience, but it also presents the chance to gather constructive criticism and utilize that information for decision-making. In this guide, I will provide a detailed explanation of the method for embedding a survey in Mailchimp, and I will share personal recommendations and insight as well.
Step 1: Designing your Survey
Before we dive into the technical steps, let’s first talk about designing your survey. It’s important to create a survey that is engaging, concise, and easy to understand. Think about the purpose of your survey and what specific information you want to gather from your audience.
Once you have a clear idea of what you want to achieve with your survey, you can start designing it using a survey tool of your choice. There are several great survey tools available, such as SurveyMonkey or Google Forms, that offer easy-to-use interfaces and customizable templates.
When designing your survey, keep in mind the length and complexity of the questions. Try to keep it short and use clear and concise language. Additionally, consider adding an incentive for your audience to complete the survey, such as a discount code or a chance to win a prize. This can increase participation rates and make your survey more engaging.
Step 2: Creating a Survey in Mailchimp
Now that you have your survey designed and ready to go, it’s time to create a survey in Mailchimp. Follow these steps:
- Login to your Mailchimp account.
- Go to the “Audience” tab and select the audience you want to send the survey to.
- Click on the “Manage Audience” dropdown menu and select “Surveys”.
- Click on the “Create Survey” button.
- Choose the survey type that best fits your needs. Mailchimp offers several pre-designed survey templates for different purposes.
- Customize your survey by adding questions, answer options, and any other elements that will make it engaging and informative.
- Once you are satisfied with your survey design, click on the “Save & Exit” button.
Step 3: Embedding the Survey in an Email
Now that your survey is created, you can embed it in an email campaign to send it to your subscribers. Follow these steps:
- Create a new email campaign or select an existing one.
- In the email editor, position your cursor where you want to embed the survey.
- Click on the “Merge Tags” dropdown menu and select “Survey”.
- Choose the survey you want to embed from the list.
- Customize the appearance of your survey by modifying the text, colors, and layout.
- Once you are satisfied with the design, click on the “Save & Close” button.
- Finish creating your email campaign and send it to your subscribers.
Step 4: Analyzing Survey Responses
After you have sent out your survey, you can start analyzing the responses in Mailchimp. Follow these steps:
- Login to your Mailchimp account.
- Go to the “Audience” tab and select the audience you sent the survey to.
- Click on the “Manage Audience” dropdown menu and select “Surveys”.
- Select the survey you want to analyze.
- Click on the “Responses” tab to view the survey responses.
- Explore the different response metrics and analyze the data to gain insights.
Conclusion
Embedding a survey in Mailchimp can be a powerful way to gather feedback and engage with your email subscribers. By following the steps outlined in this article, you can create and embed a survey seamlessly. Remember to design your survey thoughtfully and analyze the results to make data-driven decisions. Happy surveying!