How To Anchor In Mailchimp

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by

Vector Linux
in

Having been a loyal user of Mailchimp for my email marketing efforts for many years, I can confidently affirm that one of its strongest capabilities is the ability to anchor links within your email campaigns. By incorporating anchors, you can easily guide your subscribers to particular sections within the email rather than just the beginning or an external webpage. In this piece, I will lead you through the process of adding anchors in Mailchimp with helpful tips and insights based on my own experience.

Why Anchoring?

Anchoring is particularly useful when you have a long email newsletter or you want to draw attention to specific sections within your email. By using anchors, you can make it easier for your subscribers to navigate through your content and find the information that is most relevant to them. This can greatly enhance the overall user experience and increase engagement with your emails.

Step 1: Creating the Anchor Links

To start anchoring in Mailchimp, you first need to create the anchor links within your email campaign. Here’s how:

  1. Open your Mailchimp account and navigate to the Campaigns tab.
  2. Create a new email campaign or open an existing one.
  3. In the email editor, position your cursor where you want the anchor link to be placed.
  4. Click on the “Merge Tags” option in the toolbar.
  5. Select “Anchor” from the list of available merge tags.
  6. Give your anchor link a unique name or label. This will be used as the target for the link.
  7. Click “Insert”
  8. Repeat the process for all the sections you want to anchor within your email.

Step 2: Creating the Anchor Links

Once you have created the anchor links within your email, you can now create the actual links that will direct your subscribers to those sections. Here’s how:

  1. Select the text or image that you want to turn into a clickable link.
  2. In the toolbar, click on the “Link” button.
  3. In the pop-up window, select “Anchor” as the link type.
  4. Choose the anchor link you created earlier from the drop-down menu.
  5. Click “Insert”
  6. Repeat the process for all the anchor links you want to add to your email.

Step 3: Testing and Sending

Before sending out your email campaign, it is crucial to test the anchor links to ensure they are working correctly. Here’s what you should do:

  1. Send a test email to yourself and open it.
  2. Click on the anchor links within the email to see if they take you to the correct sections.
  3. If any of the anchor links are not working, go back to the email editor and double-check the names and labels of the anchor links.
  4. Once you are satisfied with the functionality of the anchor links, you can proceed to send your email campaign to your subscribers.

Conclusion

Using anchor links in Mailchimp can greatly enhance the navigation and user experience of your email campaigns. By following the steps outlined in this article, you can easily create anchor links within your emails and provide a seamless experience for your subscribers. Remember to test your anchor links before sending out your email to ensure everything is working correctly. Happy anchoring!