Including a video in your Mailchimp newsletter is an excellent approach to captivating your subscribers and enhancing the dynamism of your content. In this guide, I will lead you through the process of incorporating a video to your Mailchimp newsletter, and also provide some personal suggestions and perspectives.
Step 1: Upload your video
The first step is to upload your video to a video hosting platform such as YouTube or Vimeo. These platforms provide an embed code that you can copy and paste into your Mailchimp newsletter.
Personally, I prefer using YouTube because it offers a large audience and seamless integration with Mailchimp. Plus, I find the video upload process on YouTube to be straightforward and user-friendly.
Step 2: Get the embed code
Once you’ve uploaded your video to YouTube, navigate to the video’s page and click on the “Share” button. This will open a menu where you can find the embed code. Click on the “Embed” option and copy the embed code provided.
Now, let’s head over to Mailchimp and start adding the video to your newsletter.
Step 3: Add the video to your newsletter
In Mailchimp, create a new campaign or edit an existing one. In the campaign editor, place your cursor where you want to insert the video. Then, click on the “Design” tab at the top of the editor.
Next, click on the “Code” icon in the toolbar. This will open a code editor where you can add custom HTML code to your newsletter.
Paste the embed code you copied from YouTube into the code editor. Make sure to save your changes, and you’ll see the video appear in your newsletter.
Step 4: Test and send your newsletter
Before sending your newsletter to your subscribers, it’s important to test it to ensure that the video is working correctly. Send a test email to yourself and check if the video plays smoothly.
Once you’re satisfied with the results, you can proceed to send your newsletter to your subscribers. Remember to add a compelling subject line and personalize the email content to make it more engaging.
Conclusion
Adding video to your Mailchimp newsletter is a simple yet effective way to enhance your email marketing campaigns. By following these steps, you can easily include a video in your newsletter and create a more interactive and engaging experience for your subscribers.
Remember to choose a reliable video hosting platform like YouTube or Vimeo and test your newsletter before sending it out. With a little bit of creativity, you can make your newsletters stand out and capture the attention of your audience.